Using insights from research, I explored multiple spatial concepts through sketches and mood boards. Each concept was evaluated for its ability to communicate brand identity, guide visitor flow, and create an engaging experience. Iterative feedback and refinement ensured that the chosen concept aligned perfectly with both creative goals and practical constraints.

I finalized the layout, selecting materials, lighting, and graphic elements to create a cohesive visual narrative. I supervised the production and installation process, ensuring that the execution faithfully reflected the design intent and delivered an immersive, brand-driven experience.

The final installation effectively conveyed the event’s energy and CUPRA’s brand personality, creating an engaging experience for visitors and receiving positive feedback from both the client and attendees.